Articles

How to Launch Integrations and Build an Ecosystem: A Practical Guide from Partner Fleet and G2

October 12, 2025

This guide was created alongside Kenny Brown (CEO of [integrations](https://partnerplaybooks.com/articles/ppb25-Partner Fleet) and Riley Carr (Technical Product Manager at G2), with support from Justin and HubSpot. If you’re responsible for product, partnerships, or platform strategy, you’re about to get a comprehensive, actionable roadmap for launching integrations, building a developer-friendly portal, and scaling a partner-driven ecosystem that […]

Partnering with Agencies: A Practical Playbook for App and Solutions Partners

October 7, 2025

In this guide based off the HubSpot Playbooks session – “🖥️ Partnering With Agencies” you’ll learn lessons learned alongside Christy Williams, Head of Solutions Partnerships at HubSpot; Alexis Bonavoto, Senior Manager of Partnerships at G2; and Erin DiVincenzo, Head of Go-to-Market at New Breed. If you’re thinking about Partnering with Agencies to scale distribution, improve retention, and […]

How to Orchestrate Your Ecosystem to Dominate Rivals, Competitors, Copycats, and Clones

March 6, 2025

Unleash strategic power by orchestrating your ecosystem to outpace competitors. Discover innovative tactics for market dominance and success!

Kick Zoom “to the curb” and Host Your Webinars on a Platform Built for B2B Partner Lead-Gen

March 6, 2025

Discover innovative B2B events designed to enhance partner lead generation, foster connections, and drive growth for your business success.

Events